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Run a competitor analysis with Claude

This skill turns Claude into your competitive intelligence partner. You enter competitors and your own product, and Claude analyzes strengths, weaknesses and differentiation.

What this skill does

Analyzes top 3-5 competitors
Identifies strengths and weaknesses
Compares positioning and messaging
Suggests differentiation strategies

What inputs Claude needs

Your product
Competitor list
Audience
Price

How the workflow runs

Set role
Claude is activated as a competitive analyst.
Analyze competitors
Strengths and weaknesses are captured per competitor.
Compare
Positioning and messaging are compared.
Find gaps
Differentiation opportunities are identified.
Suggest strategy
Top 3 differentiation strategies are recommended.

Example output

Example: Analysis of SaaS toolsCompetitor A: Strong on features, weak on UX. B: Strong on price, weak on support. Gap: Tool with good UX + personal support. Strategy: 'Simple and personal.'

Who this skill is for

Founders
Marketers
Product managers
Strategists

Questions about this skill

Do I need access to competitor data?

No, Claude can derive from public information.

How many competitors make sense?

3-5 are ideal for a focused comparison.