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Plan a marketing funnel with Claude

This skill gives Claude the role of a funnel strategist. You provide product, audience and channel, and Claude builds a complete funnel with stages, transitions and test ideas.

What this skill does

Defines funnel stages from first contact to purchase
Creates email sequence logic for each stage
Suggests tests and measurement points per stage
Identifies weak spots and bottlenecks

What inputs Claude needs

Product or offer
Audience
Price
Available channels

How the workflow runs

Set role
Claude is activated as a funnel strategist with experience in conversion optimization.
Capture context
You enter product, audience and current channels.
Build funnel
Claude creates stages, transitions and assignments.
Plan sequence
Email logic and triggers are defined.
Derive tests
2-3 test ideas are suggested per stage.

Example output

Example: Funnel for online courseStage 1: Awareness (Social Posts + Lead Magnet) -> Stage 2: Interest (3-part email sequence) -> Stage 3: Decision (Sales Page + Webinar) -> Stage 4: Action (Checkout + Upsell). Test: Hook variant A/B in stage 1.

Who this skill is for

Product providers
Coaches and trainers
E-commerce shop owners
Agencies

Questions about this skill

Do I need Claude Pro?

No, the skill works with Claude Free. For long funnel structures, Pro helps with larger context.

Can I adjust the funnel?

Yes, you can change channels, stages and test ideas afterwards.