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Develop an ad message with Claude

This skill gives Claude the role of a copywriting strategist. You provide product, audience and positioning, and Claude develops a core message with supporting points and proof.

What this skill does

Formulates core message in one sentence
Develops 3-5 supporting points
Identifies proof and social proof
Defines tone per channel

What inputs Claude needs

Product
Audience
Positioning
Reviews/testimonials

How the workflow runs

Set role
Claude is activated as a copywriter.
Formulate core message
A concise sentence is developed.
Supporting points
3-5 arguments are added.
Gather proof
Testimonials and data are assigned.
Define tone
Tone is adapted per channel.

Example output

Example: Ad message for fitness appCore: 'Train smart, not hard.' Supporting: Personalized plans, 15-min sessions, community. Proof: 50,000+ users, 4.8 stars. Tone: Motivating, direct, no pressure.

Who this skill is for

Marketers
Copywriters
Founders
Agencies

Questions about this skill

Can I test multiple messages?

Yes, Claude generates 2-3 variants per run.

Do I need real testimonials?

No, Claude can derive from product features. Real data improves the result.