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Sharpen positioning with Claude

This skill gives Claude the role of a positioning strategist. You provide product, competitors and audience, and Claude develops a clear positioning with differentiating features.

What this skill does

Analyzes differentiation from competitors
Defines unique value proposition (USP)
Creates positioning statement and message
Suggests positioning angles and alternatives

What inputs Claude needs

Product
Top 3 competitors
Audience
Price

How the workflow runs

Set role
Claude is activated as a positioning consultant.
Analyze competition
Commonalities and gaps are identified.
Formulate USP
A unique value proposition is developed.
Write statement
A clear positioning message is formulated.
Check alternatives
2-3 alternative angles are suggested.

Example output

Example: Positioning SaaS toolUSP: 'The only tool that connects marketing automation and content planning in one workflow.' Statement: 'For teams that want to build content, not just manage it.'

Who this skill is for

Founders
Marketers
Product managers
Agencies

Questions about this skill

Do I need competitor data?

No, Claude can derive from product descriptions. More input makes the result sharper.

Can I use this for services?

Yes, the skill works for products and services.