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Create a campaign briefing with Claude

This skill gives Claude the role of a campaign manager. You enter product, goal and budget, and Claude creates a complete briefing for a marketing campaign.

What this skill does

Defines campaign goal and KPIs
Describes audience and touchpoints
Sets message and tone
Plans channel mix and timeline

What inputs Claude needs

Product
Goal
Budget
Audience
Timeframe

How the workflow runs

Set role
Claude is activated as a campaign manager.
Define goal
KPI and success metric are set.
Sharpen audience
Avatar and touchpoints are defined.
Set message
Core message and tone are formulated.
Plan channel mix
Channels, timeline and budget allocation are suggested.

Example output

Example: Briefing for summer campaignGoal: 500 leads in 6 weeks. Audience: 25-40, urban, fitness-minded. Message: 'Your summer body in 20 minutes a day.' Channels: Instagram Ads + Influencer + Email. Budget: 5000 EUR.

Who this skill is for

Marketers
Agencies
Freelancers
Product managers

Questions about this skill

Can I hand this to freelancers?

Yes, the briefing is complete and structured for handoff.

Does this work for small budgets?

Yes, the skill adapts the channel mix to the budget.