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Content marketing strategy with Claude

This skill gives Claude the role of a content strategist. You enter niche, audience and resources, and Claude develops a multi-stage content strategy.

What this skill does

Defines content pillars and topic clusters
Plans formats per channel (blog, social, email)
Creates publishing cadence
Suggests content repurposing

What inputs Claude needs

Niche
Audience
Resources
Channels
Timeframe

How the workflow runs

Set role
Claude is activated as a content strategist.
Define pillars
3-5 content pillars are set.
Build clusters
Topic clusters are developed per pillar.
Plan formats
Formats and cadence are defined per channel.
Repurposing
One content piece is adapted for multiple channels.

Example output

Example: Strategy for SaaS blogPillars: Tutorials, Best Practices, Case Studies, Industry Insights. Cadence: 2 blog posts/week, 5 social posts/week, 1 newsletter/week. Repurposing: Blog post -> Carousel -> Thread -> Email.

Who this skill is for

Content managers
Marketers
Founders
Freelancers

Questions about this skill

Does this work for small teams?

Yes, the skill adapts cadence to resources.

Can I use this for an existing strategy?

Yes, Claude can also audit existing strategies.