Marketing PowerSkills · Back to overview

Generate A/B test ideas with Claude

This skill turns Claude into your CRO partner. You enter URL, current conversion rate and goals, and Claude generates concrete test ideas with hypotheses.

What this skill does

Generates 10-20 test ideas per run
Writes a hypothesis per test
Evaluates expected impact and effort
Defines metric and test duration

What inputs Claude needs

Page URL or description
Current conversion rate
Goal
Traffic volume

How the workflow runs

Set role
Claude is activated as a CRO specialist.
Analyze page
Potential weak spots are identified.
Generate ideas
Test variants are suggested per element.
Write hypotheses
A clear hypothesis is formulated per test.
Prioritize
Tests are sorted by impact and effort.

Example output

Example: A/B test for product pageTest 1: Change hero H1 (Impact: high, Effort: low). Hypothesis: Benefit-oriented H1 increases CR by 15%. Test 2: CTA color (Impact: medium, Effort: low). Test 3: Move reviews higher.

Who this skill is for

E-commerce managers
Marketers
Web designers
Product managers

Questions about this skill

Do I need analytics data?

No, but it improves prioritization.

How long should tests run?

Claude suggests a test duration based on traffic.