Define brand voice with Claude

This skill gives Claude the role of a brand voice designer. You provide brand, values and examples, and Claude defines tone and style rules.

What this skill does

Defines tone and character
Creates vocabulary (dos and don'ts)
Writes style rules for all channels
Creates a reusable voice guide

What inputs Claude needs

Brand
Values
Sample texts
Audience

How the workflow runs

Set role
Claude is activated as a brand voice designer.
Define tone
Character and voice.
Set vocabulary
Dos and don'ts.
Write style rules
Rules per channel.
Create guide
Summary as a voice guide.

Example output

Example: Brand voice for startupTone: Direct, friendly, no jargon. Dos: 'You', active, concrete. Don'ts: 'We offer...', passive, buzzwords. Style: Short sentences, hook-first.

Who this skill is for

Marketers
Founders
Content managers
Agencies

Questions about this skill

Do I need existing texts?

No, but they improve accuracy. Claude can also derive from brand values.

Can I use this for multiple brands?

Yes, run the skill separately for each brand.